Based in Dallas, Texas, United States, 97.9 The Beat – KBFB is an online radio station that pulsates with the rhythmic beats of hip hop, old school jams, rap classics, and RnB hits. Known for its energetic and culturally rich programming, The Beat delivers a vibrant mix of chart-topping hits and underground tracks that resonate with its diverse audience. Renowned for its deep connection to urban music culture, the station serves as a cultural hub in Dallas, reflecting the citys vibrant hip hop and RnB scene. Whether listeners are tuning in for the latest rap bangers or soulful RnB melodies, 97.9 The Beat offers an electrifying and dynamic listening experience that captures the essence of urban music in Texas and beyond.