Located in Greenville, Mississippi, United States, 97.9 The Beat – WIBT is an online radio station that blends the smooth sounds of adult contemporary with the rhythmic beats of hip hop and RnB. Known for its eclectic mix of genres, The Beat delivers a dynamic playlist that appeals to a diverse audience. Renowned for its soulful and urban programming, the station serves as a cultural bridge in Greenville, reflecting the citys musical diversity and love for hip hop and RnB. Whether listeners are seeking the latest hits or classic favorites, 97.9 The Beat offers a captivating and engaging listening experience that embodies the essence of contemporary urban music in Mississippi and beyond.