Although Digital Terrestrial Television (DTT) has made possible a better image quality and a wider and more diverse television offer, local televisions - which also operate on DTT - still have their own characteristics with which no other can compete. Proximity, immediacy, reality, commitment and sensitivity to the audience are the values and the potentialities that make local television the most faithful, influential and profitable medium of all those competing in the general media landscape (press, radio, television and Internet).
Watching TV is easy
