Due to the extensive know-how and the carefully selected selection of high-quality content, RiC meets a special quality standard and establishes itself as the third private children's and family program in the German-speaking world. Both the child-friendly and family-oriented channel presentation, as well as the high-quality, decelerated content make RiC an important counterpoint in the predominantly American and Asian-influenced offer and offers a unique and target-group-specific advertising environment for children from 3 - 13 years and housekeepers. The image format and the channel design, which are specially tailored to the needs of children, are unique in Europe and protected as an innovation.